EuropeActive – the European Association for fitness, physical activity and wellbeing. EuropeActive, is the leading organisation representing the health and fitness sector at EU level. The sector generates revenues of more than EUR 28 billion annually and more than 60 million customers in Europe.
Herman Rutgers
Herman Rutgers, Boardmember "For the 5th European Health and Fitness Forum the theme was Human capital in the fitness industry. For this event and for a chapter in the matching book, research was conducted under the members of EuropeActive in Europe. Crunchr Preference was used to identify what motivates people in the fitness and active leisure sector. It was the first research of its kind and helps club owners and managers to develop the most effective proposition to their workers."

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