Crunchr Preference measures what talent want and creates a personalised talent experience with Artificial Intelligence.

Crunchr Preference

Personalise the talent experience

Employer branding is crucial in attracting and retaining the right talent, now and in the future. To win today's talent, a personalized experience is the key to success.

In recent millennial research that Crunchr conducted with Deloitte, Crunchr quantified that a 4 tiered employer branding strategy generates a 27% higher return on investment over a one-size-fits-all strategy, without adding more cost.

Listen to your talent

Crunchr Preference has a built-in survey, to listen what talent finds important. Everybody in a company ecosystem can be invited, from candidates to contingent labor, freelancers and permanent employees.

The survey was designed with gamification to achieve high participation. Participants log in anonymously and swipe cards into their preference diamond (most important on the top, least important on the bottom). 

All text and cards in the survey can be customised (we have a question library to get you started). Setting up the campaign is simple and fast. 

The survey is GDPR compliant and available in 40+ languages. The method is based on scientifically validated conjoint analysis. The results are automatically in real-time available in Crunchr Preference for analysis.

Crunchr Preference
Crunchr Preference

Deep insights with Artificial Intelligence

Measuring survey participation and analysing the results is simple. The navigation is designed to guide you through the voice of the talent. 

All preferences are ranked from highest preference to the lowest. You can use the filter to zoom in on any sub group. The what-if functionality helps during total reward redesign to predict the impact of changes on who will be in favor and who won't. This is a great way to collaborate with your unions and workers councils based on data.

The built-in artificial intelligence tools help to personalise the talent experience and calculates predictive satisfaction score.

How companies use Crunchr Preference

There are many use cases for the employer, unions and workers councils:

  • The employer works with unions and workers councils to listen what talent wants during total reward re-design or collective labor agreements.
  • Recruiters ask candidates to take the survey before their interview. They become aware what they find important, leading to better conversations.
  • Merging companies measure (dis)similarities between groups - and proactively take action. Predict change resistance during transformation.
Crunchr Preference and Companies
Crunchr Preference

Why Crunchr Preference?

The design of the Crunchr diamond makes participants think consciously of what they find most important. A classic survey setup ('do you want more salary') often leads to unusable data. The swipe element is fun and engaging.

Setting up the preference survey is done within an hour. And from the start, you have real-time, interactive and actionable insights in what talent wants.

The out of the box advanced analytics, powered by artificial intelligence, bring deep insights, beyond the standard slice & dice reporting in usual tools. Connect Crunchr Preference with Crunchr Planning to integrate the employee value proposition with the business and workforce strategy.

Read more about Crunchr Preference

Employer branding use case
Case-study: Employer branding

The Art of Listening: How a telecommunications company increased their employee satisfaction by 22 percent

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png-crunchr-preference-europeactive-blogpost-image-222
Article: Preference research

Crunchr researches employee preferences in the fitness industry in collaboration with EuropeActive

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Preference Schiphol
Video: A customer's experience

The biggest HR challenges within Schiphol Group in building an attractive employee value proposition.

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