Determine what motivates your people

Optimises your employee value proposition with a unique employee preference survey. Use the results to create an effective employer brand

If you want to become employer of choice, attracting and retaining the right workforce, you will have to understand what drives your (future) employees. If you want to optimise your reward package by providing the highest perceived value at the lowest possible cost, you will have to understand the preferences of your (future) workforce.

Create attractive surveys

Preference is a visual and intuitive tool. Any type and size of group can be surveyed, by using the diamond. The sixteen circles correspond with sixteen preferences that need to be ranked from most to least important. Respondents drag and drop their preferences into the box and can change their input until submission. Sixteen cards are easy to rank, but do offer more than 6 billion possible outcomes. Analyse your employee value proposition in the same way as the marketing department analyses the commercial product offering. Optimise your offering and design your employer brand.

Analyse & benchmark

This section shows you the results of the survey. All preferences are ranked from highest preference to the lowest. You can use the filter to zoom in on any selection of respondents. Make multiple selections and see how they differ. Simply slice and dice the results to analyse and benchmark specific segments.

Optimise your employee value proposition

Advanced analytics helps you to optimise your employee value proposition to attract and retain top talent.

Our customer’s experiences

Learn from what other organisations have to say


Design a collective labour agreement

In this European organization management and the works councils are working together to design a modern collective labour agreement. With Crunchr Preference employee preferences are captured and clustered. They are able to design and implement more attractive packages from a financially neutral starting point. Take a look at how Schiphol Group used Preference.

Retain your most critical top potentials

A law firm has difficulty retaining lawyers with 5 to 10 years experience. Crunchr Preference allows them to detect the preferences of this specific group in comparison to other groups. Utilising the outcomes, the firm ensures they offer rewards packages congruent with expectations.

Decrease staff turnover risk after acquisition

A company just acquired a large competitor. The acquired company operated with substantially different pay and rewards packages. Crunchr Preference makes it easy to establish wants and needs of the combined workforce with a quick scan ensuring retention levels remain high after the merger while reducing costs.



All Crunchr apps are available for a fixed annual fee, depending on the workforce size, implementation is included in the fee. No surprises. The price is charged on an annual basis and includes quarterly data collection, validation reporting and tech support throughout the year. All prices exclude VAT.



7 / $8

per employee per year

Full Crunchr access

monthly data uploads

minimum annual fee
€50K / $60K


Give it a try


Crunchr is up and running within weeks, start with people analytics today